Sandra Beckwith writes books, magazine articles, newsletters, and Web site content. A former publicist, she also helps authors, nonprofits, and small business owners learn how to save thousands of dollars in consultant fees by generating their own publicity. She is the author of Build Book Buzz Publicity Forms & Templates, Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Media 2003), Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions (Kaplan Publishing, June 2006) and WHY CAN’T A MAN BE MORE LIKE A WOMAN? (Kensington 1995). Her “Book Publicity 101: How to Build Book Buzz” e-courses are popular with authors.

Sandra writes regularly for consumer, custom and trade magazines on a range of topics. Her articles have appeared in Woman’s Day, Black Enterprise, Relish, American Profile, Old House Journal, VFW Magazine, MyBusiness, GRIT, Pages, The Chicago Tribune, The Los Angeles Times, and many other publications.

A former contributing editor of several trade publications, Sandra has worked at an educational publishing company in Madison, Wisc.; at the Chicago office of Burson-Marsteller, one of the world’s largest public relations firms; and at a beverage alcohol distiller/marketer in Hartford, Conn.

Self-employed since 1985, Sandra has been working from a home office for so long that she suspects she is no longer employable. She has a degree in journalism and public relations from Utica College, Utica, N.Y., and is a member of the American Society of Journalists and Authors and the American Society of Business Publication Editors.

Reporters call Sandra regularly for her lighthearted insights into male behavior. She has offered tips for getting men to help with the housework (it’s easier than you think!) on “CBS This Morning,” supervised a “Stupid Men Tricks Race” on “Crook & Chase,” and discussed how to get a gift you actually want from a man during the holiday season on “Home & Family.” She has appeared on many other nationally-syndicated programs, including “Montel Williams,” and has been interviewed by radio stations coast-to-coast and by many magazines and daily newspapers, including Marie Claire, First for Women, Woman’s World, The New York Times, USA Today, The Chicago Tribune and many, many other media outlets.

Read what Sandra’s been talking about lately:

• Tip Sheets: One of the Most Effective Publicity Tools You’ve Never Heard of (Start-up Nation)
• Sizing up where men cast their glances (Chicago Tribune)
• Horn Tooting (Compass Bank)
• How to Reach Your Goals (WebMD.com)
• News You Can Use (Entrepreneur)
• Develop Your Marketing Plan (MasterCard Business Essentials Library)
• Smart Marketing (LowesforPros.com)
• Gaining Exposure (LowesforPros.com)
• Venus and Mars at Work (Careerbuilder.com)
• Break Bad Habits for Life (Real Health)
• When it comes to underwear, men and women are as different as night and day (Fresno Bee)
• Handling TV appearances (FPA Solutions)
• 4 horrible habits you can't get him to change (MSN Dating & Personals)
• The History of Housework (CBSNEWS.com)
• Give Yourself a Promotion! (Ladies Home Journal Web site; scroll down to “9. Focus on the Feeling”)
• Untucked but far from uptight (The Columbian, Vancouver, WA)
• Whether it’s household or parental finances, women are picking up the reins (Family Financial Network)
• The great divide (Cleveland Plain Dealer)
• When the end is inevitable (Chicago Tribune)
• Oh, to miss the mark when giving gifts (Chicago Tribune)
• Saying ‘No’ (Promo Magazine)
• Some shoppers cut it close (The Florida Times Union, Jacksonville, FL)
• Man uniform (Copyright Roanoke Times. Published 10/29/03. Used with permission.)
• Building a Better Business (Chicago Tribune)
• Gifts for Your Guy (Lifetime TV for Women)

Please don't hesitate to email Sandra, Deb VanWert or Jessie Assimon with any questions. Or call Sandra at 585-377-2768.


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"You are one of my favorite children."
—Sandra’s mother

Questions?