Sandra Beckwith’s years of work as a writer, laugher, publicist and person who talks too much coalesced in 1993, when she launched The Do(o)little Report newsletter in an effort to minimize some of the relationship frustration caused by gender differences. International publicity about the newsletter led to a humor book, WHY CAN'T A MAN BE MORE LIKE A WOMAN? (Kensington 1995), and opportunities for Sandra to speak to women’s groups about how to understand men.

Her book, Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Media 2003), a how-to book for small business owners, is a popular resource because of its “here’s-how-to-do-it” information. Sandra offers practical publicity advice and information to nonprofit organizations, too, in Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions (Kaplan Publishing, June 2006).

A recovering award-winning publicist and former contributing editor of several trade publications, Sandra has worked at an educational publishing company in Madison, Wisc.; at the Chicago office of one of the world’s largest public relations firms; and at a beverage alcohol distiller/marketer in Hartford, Conn. Self-employed since 1985, Sandra has been working from a home office for so long that she suspects she is no longer employable. She has a degree in journalism and public relations from Utica College, Utica, N.Y., and is a member of the American Society of Journalists and Authors, the American Society of Business Publication Editors, and the Public Relations Society of America.

Reporters call Sandra regularly for her lighthearted insights into male behavior. She has offered tips for getting men to help with the housework (it’s easier than you think!) on “CBS This Morning,” supervised a “Stupid Men Tricks Race” on “Crook & Chase,” and discussed how to get a gift you actually want from a man during the holiday season on “Home & Family.” She has appeared on many other nationally-syndicated programs, including “Montel Williams,” and has been interviewed by radio stations coast-to-coast and by many magazines and daily newspapers, including Marie Claire, First for Women, Woman’s World, The New York Times, USA Today, The Chicago Tribune and many, many other media outlets.

Read what Sandra’s been talking about lately:

• Tip Sheets: One of the Most Effective Publicity Tools You’ve Never Heard of (Start-up Nation)
• Sizing up where men cast their glances (Chicago Tribune)
• Horn Tooting (Compass Bank)
• How to Reach Your Goals (WebMD.com)
• News You Can Use (Entrepreneur)
• Develop Your Marketing Plan (MasterCard Business Essentials Library)
• Smart Marketing (LowesforPros.com)
• Gaining Exposure (LowesforPros.com)
• Venus and Mars at Work (Careerbuilder.com)
• Break Bad Habits for Life (Real Health)
• When it comes to underwear, men and women are as different as night and day (Fresno Bee)
• Handling TV appearances (FPA Solutions)
• 4 horrible habits you can't get him to change (MSN Dating & Personals)
• The History of Housework (CBSNEWS.com)
• Give Yourself a Promotion! (Ladies Home Journal Web site; scroll down to “9. Focus on the Feeling”)
• Untucked but far from uptight (The Columbian, Vancouver, WA)
• Whether it’s household or parental finances, women are picking up the reins (Family Financial Network)
• The great divide (Cleveland Plain Dealer)
• When the end is inevitable (Chicago Tribune)
• Oh, to miss the mark when giving gifts (Chicago Tribune)
• Saying ‘No’ (Promo Magazine)
• Some shoppers cut it close (The Florida Times Union, Jacksonville, FL)
• Man uniform (Copyright Roanoke Times. Published 10/29/03. Used with permission.)
• Building a Better Business (Chicago Tribune)
• Gifts for Your Guy (Lifetime TV for Women)

Please don't hesitate to email Sandra, Deb VanWert or Jessie Assimon with any questions. Or call Sandra at 585-377-2768.


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"You are one of my favorite children."
—Sandra’s mother

Questions?